The HUGO collection is designed for those who take their own approach to style, offering a full range of tailoring and casual pieces with fashion-forward attitude.

Ticking off key trends with stylish accents and urban attitude.



Sitting under the umbrella of the Hugo Boss family of brands, Hugo embodies the label’s ethos of sophistication and quality, and offers modern menswear basics and accessories with an innovative twist.

Elegant functionality is the keystone of the Hugo brand, with clean lines and understated detailing defining the pieces. Essentials are crafted with quality leather construction and made to fit into your lifestyle, taking you from the office to a weekend getaway.

Sophisticated, sleek accessories are crafted to accent streamlined looks with a subdued monochrome palette and discreet silver-toned hardware. Wallets and card-holders are versatile and classic, made with longevity in mind. Button-up shirts and polos sport restrained contrast trims that are flattering in their simplicity. The signature Hugo attention to detail and quality extends to the materials used, and the fine cotton and wool fabrications are supremely comfortable to wear and will last through many seasons.  

Turn to the Hugo collection for timeless designs that offer foundation pieces for a wardrobe that reflects a confident man. For effortless staples and sartorial building blocks, look to THE ICONIC’s edit of the Hugo range and find new accessory favourites to take you from weekday obligations to casual days off-duty with ease.