HyperLuxe The Label

Shop the HyperLuxe The Label collection at THE ICONIC

Born from a passion for a healthy and dynamic lifestyle, HyperLuxe The Label is a premier destination for women's activewear. This family-owned brand creates high-quality, stylish apparel that seamlessly transitions from your workout to your social calendar. Designed for the modern Australian woman who values both performance and style, HyperLuxe The Label delivers versatile pieces perfect for the gym, a coffee run, and everything in between. Their collection is built on the belief that your activewear should support your lifestyle and make you feel confident and comfortable all day long.

THE ICONIC offers a curated selection of HyperLuxe The Label's best-selling styles. Discover their signature leggings, available in various lengths, and the popular bike shorts that offer both support and freedom of movement. Pair them with supportive sports bras and comfortable tanks or tops to create a complete athleisure look. Whether you're chasing fitness goals or embracing a sports luxe aesthetic for your weekend, find your new favourite activewear essentials from HyperLuxe The Label at THE ICONIC today.

HyperLuxe The Label FAQs

How do I find the right size in HyperLuxe The Label activewear?

To find your perfect fit, we recommend consulting the size guide located on the product page. HyperLuxe The Label provides specific measurements for each item to help you choose the right size with confidence. As fits can vary between different styles like leggings and tanks, checking the guide for each product ensures the best and most comfortable fit for your workouts and daily wear.

Are HyperLuxe The Label leggings and shorts squat-proof?

Yes, you can feel confident during your workouts as key styles like the Shape leggings are designed to be squat-proof. The fabric is selected to provide excellent coverage, allowing you to focus on your form without any hesitation. This ensures you can move freely and comfortably whether you're at the gym or in a yoga class.

What's the best way to wash and care for my activewear to make it last?

To keep your activewear in great condition, it's best to wash it inside out on a gentle, cold cycle at no more than 30 degrees. For extra longevity, hand washing is a great option. Always air dry your garments away from direct sunlight and avoid using a tumble dryer to help maintain the fabric's shape and performance.