What is it?
95% naturally derived* lightweight shampoo purifies and exfoliates to renew the scalp while delivering a clean, airy afterfeel. Creates an optimal foundation for thicker, fuller looking hair.

*From plants, non-petroleum minerals or water; based on ISO standard 16218.

What it does
Lightweight shampoo purifies and exfoliates to renew the scalp.
- Reduces hair loss due to breakage* when used as part of the invati advanced™ 3-step system
- Formulated for fine thinning hair and normal to oily scalp types
- Formulated with a micellar cleansing system for added purification
- Wintergreen derived salycylic acid helps remove build-up that can clog pores
- Blend of Ayurvedic herbs including ginseng and certified organic turmeric invigorate the scalp when massaged in
- Delivers a clean, airy afterfeel
- Sulfate cleanser-free formula with high lather
- Color safe

Aveda's own pure-fume™ aroma with certified organic lavender, rosemary, geranium, vanilla and other pure flower and plant essences.

People-tested. *80% of 105 women reported they experienced less hair breakage after 8 weeks of using the complete Invati Advanced™ system.

How to use
Massage into wet hair and scalp. Rinse. Follow with invati advanced™ thickening conditioner and scalp revitalizer.

TIP: Use the invati advanced™ intensive hair and scalp masque in place of the invati advanced™ thickening conditioner on days you need a little extra nourishment for your hair and scalp.

Who's it for?
Formulated for fine thinning hair.

What else you need to know
100% post-consumer HDPE bottle and cap. Please recycle. 100% post-consumer HDPE bottle and cap. Please recycle.

Ingredients List
Water\Aqua\Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Decyl Glucoside, Sodium Cocoyl Isethionate, Propanediol, Cocamide Mipa, Sodium Methyl Oleoyl Taurate, Babassuamidopropyl Betaine, Curcuma Longa (Turmeric) Root Extract, Panax Ginseng (Ginseng) Root Extract, Emblica Officinalis Fruit Extract, Caffeine, Glycerin, Glycol Stearate, Arginine, Salicylic Acid, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Citric Acid, Sodium Hydroxide, Acrylates Copolymer, Fragrance (Parfum), Geraniol, Eugenol, Citral, Citronellol, Limonene, Linalool, Sodium Phytate, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.