Launched in 1990 when BESTSELLER sent a modest but carefully chosen collection of menswear to the Oslo fashion fair, Jack & Jones is one of Europe’s leading menswear brands. In the following years, with denim as the backbone of the business, Jack & Jones manifested itself an urban lifestyle label, and one of the strongest jean brands on the market.
Represented by five different brands, Jack & Jones Vintage Clothing, Premium by Jack & Jones, Core by Jack & Jones, Originals by Jack & Jones and Jack & Jones Tech, there is something for every occasion and style. The vintage brand revives authentic vintage items, reproducing washes, trims and fabrications, while Premium by Jack & Jones focuses on high quality products with attention to detail and style over fashion. Originals is inspired by urban pop culture, while the Core collection offers utility streetwear with strong workwear references. Update your 24-hour wardrobe with crisp cotton shirts or boost your basics with a soft jersey tee. Find perfect-fit jeans and chinos, or browse through pique cotton polos and slogan t-shirts.