For a range of effortlessly chic wardrobe essentials designed by and for style-minded women, we love Kinney. THE ICONIC stocks a curated assortment of Kinney’s collection of womenswear, with wear-forever staples alongside playful pops of colour.

Founded, designed and owned by Jana Carlton, Kinney is a boutique clothing brand that strikes the perfect balance between playful and pared-back. Helmed by a small, passionate team of women in South Australia, Kinney empowers their wearer to cultivate the ultimate capsule wardrobe - a wardrobe abundant with colour and shape, but one that never dates. With a focus on effortless, casual luxury, Kinney’s collections offer everyday silhouettes reimagined with high-fashion flourishes - think a statement sleeve or bold stripes.

THE ICONIC’s collection of Kinney features all the pieces you’ll need to fashion the perfect everyday edit. We’re loving the label’s airy sun-dresses, with tiered smock shapes and puffy sleeves channeling an air of bucolic chic. Slouch into cooler weather with the label’s luxuriously soft jumpers and knits, spun from cosy cotton for maximum comfort. Dress up your denim with a breezy peasant blouse, or master the art of one-and-done dressing with a Kinney coverall or jumpsuit.

Browse the latest collection from Kinney online at THE ICONIC, and enjoy the option of free and fast shipping across Australia and New Zealand.