Launched in 1999, Ksubi has evolved into one of the most recognisable and notorious brands on the streetwear scene today. Ksubi’s DNA has always been to follow its own instincts, wherever it may lead. It’s this rebellious attitude that has garnered the brand’s global cult following.

Central to Ksubi is their signature distressed denim styling. Ksubi Jeans, denim jackets, cut-off shorts and distressed skirts form the foundation of each collection, sitting alongside a range of premium tees, tops and standout dresses. Progressive shapes and fabrications featuring raw finishes round out the signature Ksubi aesthetic, which is one of confident sartorial sedition.

For the guys, the label’s hallmark Chitch and Bullet jeans will quickly form the backbone of any self-respecting denim roster. Rips, abrasions and undone detailing lend a devil-may-care attitude to the spectrum of blue and black washes, with a roster of shorts in the same blueprint ready to go when the weather heats up. Top it off with one of Ksubi’s graphic or basic t-shirts for everyday wear, or shake it up with one of the label’s plaid or printed shirts.

For the girls, fits run the gamut from the signature Spray On and Hi N Wasted skinny jeans to the more relaxed Chio and Playback, ensuring there’s a pair for every style profile. An edit of graphic tees and sweats promises maximum everyday mileage, while cropped tops, printed dresses and high-octane outerwear are set to dial up the drama when the mood strikes.

THE ICONIC offers a curated range of Ksubi’s denim and latest collections, with a roster of their cult favourite jeans alongside the tees, shorts and outerwear that’ll round out your wardrobe with the label’s signature rough-and-tumble aesthetic.