Based in Germany with an eco-conscious approach to modern fashion, liilu are a childrenswear label committed to dressing your little one in sustainable style. Their collections are consciously crafted from organic cotton muslin, and have been designed to emulate the purity and simplicity of childhood with their pared-down designs and neutral colourways.

The brand’s pieces are feather-light and have been purposely designed to be gentle on the skin for comfortable day-long wear. liilu designs exude free-spirited, minimalist appeal in loose-fitting, oversized silhouettes that allow for breezy unrestricted movement, taking your little one from the playground to the party and everywhere in between. Their vast selection offers everything from pinafore dresses, overalls and blouses to rompers, bonnets and swimwear. The brand’s penchant for ruffles, frills and bows is offset by their more androgynous designs that make for versatile unisex wear.

Shop the consciously crafted liilu range at THE ICONIC today for pretty bohemian-inspired kidswear that you can trust. Whether you’re looking for party-wear, accessories or everyday staples such as pants, skirts, romperas and tops, our collection will have you covered. THE ICONIC’s express shipping across Australia and New Zealand will have your order delivered to your doorstep in no time.