Luckies

View the Luckies collection at THE ICONIC

Born from real-life experience and a desire to destigmatise the everyday, Luckies is the female-founded underwear brand that just gets it. With a cheeky, personal and empowering approach, Luckies speaks to anyone seeking comfortable, thoughtfully designed underwear that works with your body, not against it. The brand's mission is to provide simple, effective solutions that help you feel confident and comfortable in your own skin, turning a daily reality like discharge into a non-issue. It’s underwear designed for real bodies and real life, created with a supportive, inclusive spirit that feels like advice from a trusted friend.

At THE ICONIC, you can discover a curated selection of Luckies underwear designed to become your new favourites. Explore a range of discharge-friendly undies, from high-waist briefs and mid-rise styles to comfortable G-strings, all crafted to discreetly manage moisture and keep you feeling fresh. The collection also includes thoughtfully designed underwear for trans women and super-soft wirefree bralettes for everyday comfort. Whether you're looking for a practical solution or simply want to support an innovative, ethically-minded business, browse the best of Luckies online at THE ICONIC, your destination for game-changing intimates in Australia.

Luckies FAQs

What are the best Luckies gifts for travellers, tech lovers, and game enthusiasts?

For the avid traveller, the iconic Scratch Map is a perfect gift to track their journeys, with the compact Travelogue journal being another great option. Tech lovers might enjoy quirky gadgets like the Smartphone Projector, designed to share content in a unique way. For those who enjoy a bit of friendly competition, Luckies offers a range of design-led games and puzzles, including the Iron & Glory collection for classic tabletop challenges.

What is the difference between the Scratch Map Original, Deluxe, and Travel editions?

The main differences are in their finish, size, and level of detail. The Scratch Map Original features a gloss-finish paper with a classic white and gold foil design. The Deluxe edition offers a more luxurious feel with a matte-finish black paper, copper or gold foil, and includes more intricate geographical details like smaller islands. The Travel edition is a compact version of the map, designed to be portable for documenting adventures on the go and is available in both Original and Deluxe styles.

How do I use and care for my Luckies Scratch Map?

To use your map, simply scratch off the foil layer on the countries you've visited using the correct tool on a hard, flat surface. For gloss-finish maps like the Original, it is best to use a coin or blunt metal object, whereas for matte-finish maps like the Deluxe, an eraser or fingernail is recommended to avoid damaging the surface. To keep your map in top condition, store it in a cool, dry place away from direct sunlight, as heat and moisture can cause the foil to harden over time.