Max Alexander

For bespoke millinery at an accessible price, look no further than homegrown headwear label Max Alexander. Launched in 1963, Max Alexander has developed a signature aesthetic that has quickly become synonymous with the effortless glamour of Australian racewear.

Over the past 40 years, this Melbourne-based brand has channelled their decades of design expertise with directional trends and global fashion influences to create a collection of hats and headwear that complement all occasions. Every collection is designed and predominantly crafted right here in Australia, promising exceptional quality and eye for detail from every angle. The result? A covetable selection of seasonal racing and cocktail hats that strike the perfect balance between classic handmade craftsmanship and contemporary-led design.

THE ICONIC’s range of Max Alexander accessories carries styles to suit every event on your social calendar. Headband fascinators capture a classic Spring Carnival aesthetic without compromising on comfort, ensuring you’ll feel as good as you look from morning to evening. Our selection of comb fascinators and hair accessories offers a subtle approach to adornment, and beautiful complement an elegant up-do, loose waves and every hairstyle in-between. Crowns crafted from laser-cut lace echo the opulence of a bygone era, while demure pillbox hats exude a timeless femininity. The palette of fresh seasonal shades alongside timeless monochrome ensures you’ll always find a piece to complete your ensemble. Whether it’s the Melbourne Cup, a refined springtime soiree or an occasion in-between, start your accessories search on THE ICONIC today.