Morrison

Morrison

With a philosophy based on simplicity and subtle sophistication, Morrison was established in Fremantle, Western Australia when the first flagship store opened in 2002.

Kylie Radford, Creative Director behind Morrison, became an almost overnight success story after designing the infamous “Good Butt Pant”. Assisted by her loyal dog, a Kelpie Cross called ‘Morrison,’ Kylie went on to design a new collection each season and from there, the company has grown to become recognised as a leading Australian designer brand, counting itself in over 100 retailers nationally and nine flagship stores—Morrison continues going from strength to strength.

With a focus on a relaxed styling, Morrison has a style repertoire that includes collections of beautiful print dresses and shirts, light pullovers, leather jackets and their signature denim. Morrison is crafted from luxurious natural fibres with intricate detailing, using a colour palette ranging from soft pastels to bolder hues which are both timeless and on-trend.

The range at THE ICONIC includes both feminine and more modern silhouettes in original prints, with the collection including maxi dresses, summer knitwear and timeless linen separates. The collection is designed with an effortless sophistication that feels as much at home on the beaches of Western Australia as it does at a wedding.