Natori

View the Natori collection at THE ICONIC

Designed for women who seek both luxury and everyday functionality, Natori brings an elegant, sophisticated approach to intimate apparel. Founded on a unique East-meets-West design philosophy, the brand celebrates feminine comfort and body positivity, empowering wearers to embrace their inner and outer beauty. Whether you are investing in high-end pieces for a relaxing weekend at home or looking for beautifully crafted essentials that support you from morning to night, this collection delivers inclusive fits that never compromise on style.

THE ICONIC stocks a wide and versatile range of Natori, ensuring you can find the perfect foundation for any outfit. Explore a curated selection of luxurious lingerie, including their signature contour bras, delicate lace plunge styles, and smoothing t-shirt bras that offer unparalleled daily support. Beyond intimates, the assortment extends into elegant sleepwear, comfortable loungewear, and beautifully detailed briefs designed to mix and match seamlessly. Discover beautifully crafted pieces that blend artistic heritage with modern wearability, and effortlessly refresh your top drawer with our extensive edit.

Natori FAQs

Does Natori lingerie run true to size?

Natori lingerie is beautifully crafted to provide a supportive, empowering fit that celebrates your natural silhouette. While their elegant collections generally run true to size, cup and band conversions can vary slightly between US and Australian sizing. We highly recommend consulting the on-page size guide to find your perfect, most comfortable fit before purchasing.

What makes the Natori Feathers bra so popular?

The iconic Natori Feathers bra is beloved for its romantic plunge silhouette and signature delicate lace that beautifully frames the décolletage. It features contoured, moulded mesh cups that lay perfectly flat against the body, eliminating gaping while providing a seamless look under clothing. This elegant design effortlessly marries sensual artistry with everyday feminine comfort.

Which Natori bra styles are best for everyday wear?

For luxurious daily comfort, the Bliss Perfection and Pure Luxe collections are exceptional choices that seamlessly blend style and support. These sophisticated T-shirt bras are crafted from ultra-soft, stretch jersey fabrics that smooth your silhouette and remain invisible under fitted tops. Both styles celebrate feminine comfort with flexible contour cups and elegant lace trims that make everyday wear feel indulgent.

How should I wash and care for delicate Natori lace lingerie?

To preserve the exquisite lace and artistic details of your Natori lingerie, we highly recommend gently hand washing these pieces in cold water with a mild detergent. If you must use a washing machine, always place your delicates in a mesh wash bag and select a gentle, cold cycle. Finally, lay your garments flat to air dry, as heat from a dryer can compromise the luxurious fabrics and elastic support.