Homegrown fashion label ONETEASPOON has been Australia’s denim zeitgeist for over 17 years. First conceived by founder and creative director Jamie Blakey when she was a young girl, the brand became an overnight success after her first collection launched in 2000. It soon became the go-to denim label for the insouciant IT crowd and since then ONETEASPOON has continued to reflect Jamie’s personal style and challenge fashion’s status quo with provocative new styles, an independent spirit and a taste for rebellion. With beginnings in denim jeans and shorts, ONETEASPOON now produces men’s and women’s collections of contemporary streetwear, swimwear and leather goods that redefine cool season after season. Unapologetically rock’n’roll, ONETEASPOON clothing dares to exude sex appeal while remaining utterly wearable, making it a celebrity cult favourite and a staple in Australian wardrobes. Each collection offers relaxed ready to wear apparel for every occasion, all year round – from everyday basics to beach separates and summer festival wear. Distressed, frayed, faded and embellished details are a signature of the ONETEASPOON brand while the fit, feel and cut of classic menswear and womenswear is deconstructed and reinvented every season. ONETEASPOON denim goes beyond jeans too – think shirts, shorts, skirts, jackets, dresses and jumpsuits in classic colours, vintage washes and faded shades. Expect fashion with attitude that lends a raw appeal to every look, from head to toe denim to nonchalantly styled outfits.