Now recognised as a global name in athleisure, ONITSUKA TIGER traces back to 1949 when Kihachiro Onitsuka, a former military officer, founded the company with the hopes of boosting morale among post-war youths. The brand’s first basketball shoe—and, notably, their first product—resembled a straw sandal; after tirelessly redesigning the product to better suit athletes by taking into account their need for stronger grip and protection, ONITSUKA TIGER introduced the cult classic that quickly spread in popularity among Japan in 1952. Indeed, the re-worked contemporary silhouettes pay homage to the retro court-type model we know and love.

Finished with their instantly-recognisable signature side stripes, ONITSUKA TIGER’s range of sneakers are renowned all over the world for seamlessly marrying Japanese heritage with urban flair. Browse tennis-inspired styles crafted from genuine leather with classic perforated round toes, and staple silhouettes formerly at the forefront of running technology. From minimalist lace-ups for the casual weekend look to high-performance sneakers with superior cushioning technology, ONITSUKA TIGER has a style bound to get you putting your best foot forward.

Also in their collection are well-crafted apparel pieces for the fashion-minded, including basics—printed logo tees and ultra-soft hoodies—and slick outerwear bound to step up your layering game like rigid denim and bomber jackets.

For a sportive addition to your everyday mileage, ONITSUKA TIGER pieces are high-mileage and fit for everyday wear. THE ICONIC is proud to stock an extensive selection of such a trend-setting brand. Browse now for fast and free shipping across Australia and New Zealand.