OOVY

Explore the Oovy collection at THE ICONIC

Designed for fashion-forward parents who want their little ones looking effortlessly cool, Oovy delivers premium kids streetwear with a playful, edgy attitude. This is urban apparel for hip kids, blending comfort with standout style. From graphic tees and relaxed tank tops to statement sweaters and hoodies, the brand creates mini-adult clothing that doesn't compromise on personality or practicality. Whether you are dressing a newborn or a pre-teen, the collection offers everyday staples that capture a modern, confident aesthetic.

Beyond their signature tops and cardigans, the Oovy range extends to comfortable joggers, harem pants, and durable denim jeans built for active days. Eco-conscious shoppers will appreciate the brand's commitment to sustainable, high-quality fabrics that feel gentle on young skin while standing up to endless play. For beach days and family holidays, their vibrant swimwear and boardshorts even offer matching options for fathers and kids. Explore the extensive edit of kids clothing at THE ICONIC and refresh their wardrobe with streetwear-inspired pieces designed to make a statement.

Oovy FAQs

Is Oovy kids clothing true to size?

Oovy kids clothing is designed to be true to size, making it easy to find the perfect fit for your little ones. Because each piece is carefully handmade, there may be a slight tolerance in measurements. We recommend checking the on-page size guide to ensure your hip kids get the most comfortable, streetwear-ready fit.

What materials are used to make Oovy children's clothing and swimwear?

Oovy is committed to eco-conscious streetwear, using super soft, breathable cottons for their sweaters and tees that are gentle on active bodies. Their sustainable eco-swimwear is crafted from REPREVE fabric, which is ingeniously made from recycled plastic bottles. This means your kids can rock edgy, high-quality styles while helping protect our planet.

What age range does Oovy cater to?

Oovy designs cool, confident streetwear for hip kids ranging from newborns right up to twelve years old. Whether you are dressing a tiny trendsetter or an older kid with serious attitude, their collections have you covered. They even offer matching father-and-son swimwear so the whole Australian crew can stand out.

How should I wash and care for my Oovy kids garments?

To keep your Oovy sweaters and tees looking fresh, we recommend a cold machine wash on a gentle cycle. Always turn garments inside out and use a laundry bag to protect those signature leather labels and edgy details. Avoid tumble drying or bleaching, and simply hang them on the line inside out to dry.