Ownley

Ownley

For contemporary fashion that strikes the perfect balance between mindfulness and effortless appeal, look no further than Ownley. THE ICONIC stocks a curated assortment of Ownley’s most-wanted womenswear, making it easier than ever to shop for Ownley dresses online.

Ownley is the sartorial symbiosis of Ainsley Hansen (of beloved Australian label Hansen & Gretel) and Haley Dawson. The duo strive to make more sustainable steps wherever possible throughout the business, whether it be through textile choice or partnering with vetted suppliers and manufacturers. The brand is committed to creating capsules that feel relevant, effortless and authentic, designed for the woman who wants to make more considered fashion choices without compromising her personal style.

THE ICONIC’s range of Ownley caters to every corner of your wardrobe. Browse the brand’s signature dresses in a range of silhouettes, fabrics and finishes. Choose a linen or cotton sundress for summer weekends, or a floral printed mini for playful appeal. Choose a silky long-sleeved party dress for sunset drinks with the girls, or a curve-hugging knit dress for trans-seasonal styling made easy. Master the art of separates with Ownley’s range of tops, shirts and blouses. Awash in an airy palette with hand-picked prints and on-trend flourishes like cut-outs and balloon sleeves, you’ll find tops for every mood and occasion. Team with the brand’s trousers, pants or skirts to complete your ensemble. Layer up with Ownley’s signature collection of outerwear, including faux fur coats, knit cardigans and sharp blazers and jackets.

Shop a thoughtful selection of Ownley’s latest collections online at THE ICONIC, and enjoy the option of free and fast shipping across Australia and New Zealand.