Paris Georgia

Pairs Georgia embodies a modern era of romantic minimalism that’s become synonymous with New Zealand style. Founded upon values of timeless elegance and contemporary directionalism, designer duo Georgia Cherrie and Paris Mitchell joined forces to craft a considered collection of everyday ready-to-wear essentials with an underlying luxury appeal.

Steering away from fast-fashion and quickly forgotten trends, Pairs Georgia focuses on slimline silhouettes, muted palettes and restrained design with a quiet confidence for a contemporary take on feminine dressing. Their range of ‘90s-inspired slip dresses, figure-hugging mini dresses, and contoured camis offer a reinvigorated appeal to minimal design that’s both inspiring and inventive while paying homage to the iconic styles of decades-passed. The label takes an innovative approach to the perennial Little Black Dress, with figure-skimming styles, experimental hemlines and subtly structured silhouettes that promise day-to-night appeal.

Sustainably focused, each design is crafted locally in New Zealand for an artisanal quality that is made to last. For wardrobe treasures that evoke both romantic femininity and a distinctly structured allure, look THE ICONIC’s curated collection of Paris Georgia essentials. From utilitarian-esque outerwear to softly structured pants, form-enhancing dresses, and re-imaginings of eternally-flattering silhouettes, each collection is a testament to the brand’s minimal heritage.