Paul Smith

From humble beginnings in a small London boutique, esteemed designer Paul Smith has risen to become synonymous with British fashion. Established in 1970, Paul Smith has made his name creating classic menswear with a twist, juxtaposing formal tailoring with irreverent prints, colours and a rock’n’roll aesthetic. Now with a Knighthood under his belt, the designer runs an internationally successful company and is a global tastemaker.

At the heart of Paul Smith menswear is a keen sense of dry British humour and the idea that inspiration can be found everywhere. Famous for his idiosyncratic offering of clothing and accessories, each Paul Smith collection draws upon an eclectic mix of references, from the traditional to the modern, from the art world to daily life.

The brand is famous for using traditional craftsmanship alongside creative design, resulting in beautifully made, desirable wardrobe items including Paul Smith apparel, sleepwear and eyewear. Each menswear collection features a wide range of utterly accessible pieces that are made to be worn season after season. Paul Smith sunglasses, casualwear and even everyday basics such as pyjamas, socks and underwear are elevated with luxurious materials that still retain the brand’s core commitment to tailoring.

While the bold contrast colour combinations, quirky spots and stripes and offbeat patterns may border on the eccentric, the Paul Smith man is proud to stand apart and is confident in his choices. With a rich heritage and bright, innovative future, Paul Smith has found the winning formula in fashion.