Discover the world of All-American heritage brand Polo Ralph Lauren. Loved for their sophisticated, modern take on classic styles, the luxury fashion house has solidified itself as a favourite amongst fashion-forward sartorialists whose personal style blends sporting and urbane aesthetics. Founded in 1967, the men’s and womenswear brand remains the keystone of American fashion, with contemporary designs that continue to reflect the label’s collegiate sporting influences. Embrace the brand’s timeless aesthetic and choose from a large selection of Polo Ralph Lauren’s most covetable pieces - from preppy polos embroidered with the instantly recognisable pony logo to effortlessly wearable cable knits and clean cut blazers punctuated by heritage crests. From the latest collection, expect to find clean and considered wardrobe staples, shoes and accessories that combine traditional Ivy League sportswear with sharp, sophisticated tailoring and preppy finishing touches. We especially love the brand’s signature cotton pique polo - available in a range of colours for both men and women this wardrobe staple is a piece that every guy and girl should own. Fashion mogul Ralph Lauren’s eponymous label has always stood for providing quality products and creating an image that is the quintessential embodiment of American style. THE ICONIC offers a curated range of indispensable Polo Ralph Lauren apparel and accessories, catering to every corner of your smart-casual wardrobe.