Prada

Founded in 1913 by fashion designer and couturier Mario Prada, luxury Italian fashion house Prada began as a leather label with its first store in the distinguished Galleria Vittorio Emanuele II. In 1919, the brand was appointed ‘Official Supplier to the Italian Royal Household’, and quickly acquired the right to incorporate the House of Savoy’s coat of arms and knotted rope design into its trademark logo.

Today the iconic house is fronted by the haute luminary’s granddaughter Miuccia Prada, whose visionary approach to design combines both historical and contemporary influences, culminating in collections that are both playful and glamorous without being ostentatious.

From our curated edit, you can expect distinctly glamorous designs for the modern man and woman. Masterfully crafted in Italy by experienced artisans, Prada’s latest collection of eyewear features some of the season’s most ubiquitous silhouettes – whether you’re a sucker for cult classics or lean towards something a little extra, THE ICONIC’s selection of Prada sunglasses caters to every sartorial code.

When it comes to creating pieces that exude timeless luxury, Italian fashion house Prada has it down a fine art, with collections that will form the basis of your signature look. Fans of the brand can shop a wide selection of highly covetable eyewear at THE ICONIC today and enjoy free and fast shipping across Australia, including Sydney, Melbourne and Brisbane.