Rhythm brings together a unique group of designers, artists, musicians, surfers and snowboarders with a shared dream of creating a livelihood doing what they love. Drawing on influences from the realms of art, music, lifestyle – past, present and future, Rhythm speaks to surfers, skateboarders and snowboarders who still regard the art of riding as creative self-expression, who yearn for new frontiers over the well-worn path. Combining simple silhouettes with a laidback sensibility, Rhythm is devoted to creating garments that are perfect for your everyday.

THE ICONIC’s cherry-picked selection of apparel from Rhythm offers up a range of men’s and women’s wear that draws upon timeless vintage elements and is fused with trending styles. Soak up the summer sun in a pair of printed boardshorts and a graphic muscle tee or laze about the pool in statement swimwear. Each season brings with it a fresh release of wardrobe essentials from basic tees and collared shirts to seasonal pants and year-round staples. Look to Rhythm for fresh takes on bikinis and one-piece styles that are sure to get you noticed on the sand. Elevate your everyday wardrobe with their range of printed tees and singlets that evince a never-ending summer. From off-duty aesthetic to polished ensembles, Rhythm has you covered.

The label will have you yearning to chase the sun and create new adventures with styles that embody the wandering spirit. Each design is created with a sense of individuality and offers a spark confidence and creativity. Keep yourself up to date and outfitted in the latest Rhythm styles available right here at THE ICONIC and enjoy free, fast shipping all around Australia and New Zealand.