In 1996, mother of three Kate Beaconsfield became frustrated by the lack of stylish maternity wear available for pregnant women. She joined forces with her friend Lisa Balakas, an interior designer and business owner, and together they brought life to Ripe Maternity. Growing at a remarkable pace since inception, these Australian women are dedicated to delivering fashion-focused maternity clothing across the country. Encouraging women to embrace the beauty in their bump, each design elegantly works in unison with the pregnant form, or helps to aid women during the nursing period. Committed to creating pieces that continue to inspire pregnant women to express themselves through fashion, the designs promise to deliver comfortable clothing that both fits and flatters the figure while never compromising on a woman’s distinct sense of style. Fusing form and function, the brand’s vast collection of maxi dresses, off-the-shoulder tops, lace blouses and tailored trousers utilise functional fabrics like soft knits and naturally stretchy jerseys. Elasticised waistbands and gathered side seams offer endless comfort while the brand’s collection of button-up tops, shirt dresses and throw-over cardigans continue to provide women with ease of mind during the postnatal period. Look to THE ICONIC for a meticulously curated collection of Ripe Maternity designs, catering to every woman’s style and taste.