In 1990, the surf market was dominated by the guys, and Quiksilver’s move to branch out into a women’s line was a risky move that no-one was sure would pay off. Against all odds, Roxy was launched, changing the game forever with the strength and confidence that the brand is now famous for. With a simple motto, “Daring, confident, naturally beautiful, and fun”, Roxy is now inspiring the next generation of girls with their innovative swimwear, surfwear, sportswear and effortlessly cool apparel.

Pioneers in women’s swimwear, Roxy released the first ever women’s boardshort that would go on to become an iconic and unwavering staple in surfing culture. Also crafting a range of bikinis, one-pieces, rash vests and rash suits, the heart-shaped crest quickly became an instantly recognisable logo in the swimwear industry. Now one of the world’s leading women’s surf brands, Roxy crafts innovative and fashion-forward apparel and swimwear that represents the causal and free-spirited lifestyle of its wearers.

No strangers to pushing the limits, Roxy has created a lasting legacy, teaming up with some of the world’s most influential surf champions, from Lisa Andersen to Lee-Ann Curren, Bruna Schmitz, Bianca Buitendag, and so many more iconic names. It’s a brand that represents strength, perseverance and innovation, while maintaining the unwavering laid-back lifestyle in its surf-culture roots. Here at THE ICONIC, we’ve curated the best of the brand’s swimwear, beachwear and sportswear so that your kids will be ready to take on their dreams, in and out of the surf.