Sass & Bide

In 2001, emerging fashion label Sass & Bide presented their first collection at Mercedes Benz Fashion Week Australia. Since that pivotal moment, the brand which was founded by best friends Sarah-Jane Clarke and Heidi Middleton has become an icon of the Australian fashion industry and created a cult following across international style meccas.

Sass & Bide ready-to-wear is designed for women with a bold sense of style, who explore their individuality through the clothes they dress themselves in. Today, the spirit of Sass & Bide lives on through the label’s Design Collective who create seasonal womenswear collections. Drawing inspiration from culture, art and free-spirited women, Sass & Bide designs are an ode to originality and liberation. The brand is renowned for its creative use of texture and fabric, its alluring, uninhibited approach to embellishment and its playful take on prints.

The Sass & Bide woman embraces colour, metallics, sequins and metal hardware while appreciating natural fabrics including silk, cotton denim and leather. When it comes to textile innovation, the brand also use recycled materials including 100% recycled cotton. A stand-out is the denim range which includes must-have jeans in high-waisted, distressed, cropped, skinny and boyfriend silhouettes. Slouchy denim jackets, mini skirts and shorts complete each Sass & Bide denim collection, which you can shop online at THE ICONIC. Tanks, t-shirts, evening tops, knitted jumpers and bodysuits with both subtle and over-the-top embellishments are available alongside day dresses and party frocks.

You can also shop Sass & Bide footwear and accessories at THE ICONIC. Genuine leather ankle boots, sculptural heels and summer sandals are offered alongside printed scarves, leather clutch bags and wallets, bralettes and sunglasses. Whether you’re getting ready for a special occasion or looking for pieces you’ll want to wear day after day, dive into the latest Sass & Bide womenswear collection at THE ICONIC.