Rich in detail and high in quality, Amsterdam-based label Scotch & Soda have redefined the standard for off-duty apparel. First conceived in the 80s, the fashion brand as we know it today emerged at the turn of the century, following the introduction of three new owners with a shared wealth of experience and a passion for a great garment-making. Quickly finding loyalty from customers who value classic styles with global influences, Scotch & Soda has grown to incorporate a younger brother line, Scotch Shrunk, and a women’s line, Maison Scotch. Then in 2011, little sister brand R’Belle hit the market making this clothing brand one for the entire modern family.

A distinguishing feature of Scotch & Soda menswear is the innovative use of pattern and colour. A striped crew-neck sweater may not be new, but Scotch & Soda successfully reimagine this classic style with mint green stripes in contrasting weaves which few other brands would dare do. A button up with a mustard Ikat pattern, a Breton striped shirt in fluorescent yellow, geometric-printed pocket squares are all indicative of the unique yet essential niche this brand has carved for itself in the fashion industry.

For high-quality, one-of-a-kind attire and accessories to elevate your everyday wardrobe, shop at THE ICONIC, Australia and New Zealand’s leading online fashion retailer. You’ll find an edit of the very best of Scotch & Soda’s extensive range of men’s accessories, button-ups, tees and denim. There are also free and fast shipping options available so they reach your hands faster than anywhere else.