Synonymous with summer holidays and relaxing beach escapes, Australian swim label Seafolly boasts an extensive array of one-pieces, bikinis and essential beach cover-ups. Known for their bold prints, contrasting textures and injections of eclectic colour, look no further than Seafolly for the coolest swimwear looks.

Launched in 1975 in Sydney, the Seafolly brand has paved the way forward with Australian women’s swimwear and trendy beachside accessories. Over 35 years later and they remain the leading fashion label to successfully embody the ‘spirit of the Australian summer’; an achievement not gone unnoticed by international retailers. Today, the Seafolly brand is a global household name and hosts concept stores around the world; enabling women everywhere to embrace that highly sought-after Australian summer look.

Their catalogue, while undeniably cohesive, has an extensive range of designs and fits to celebrate the diversity of the female silhouette. Necklines vary from the ‘50s-style sweetheart, curved and halter to the classic triangle, strapless and plunging V are available to fit and flatter women of all shapes and sizes. Seafolly’s designs incorporate added elements of visual interest with low-cut backs, high-cut legs, strategic keyhole shapes, low-cut armholes and sporty criss-cross straps. Their attention to detail lies in the moulded bust cups, removable padding, adjustable ribbed straps, slender spaghetti straps, adjustable lace-up fastenings coupled with their artistic frills and embroidered flourishes.

Their accessories range won’t go unnoticed, with their covetable collection of sun hats, sunglasses, beach towels and tote bags being the cherry on top of an already deliciously refreshing collection.

THE ICONIC’s impressive selection of Seafolly swimwear is bound to have your perfect companion for balmy beach days and weekends spent poolside alike.