Seventy + Mochi Denim

Discover the Seventy + Mochi collection at THE ICONIC

Build a mindful wardrobe with Seventy + Mochi, a brand rooted in the philosophy of being consciously kind. Designed for women who value ethical production, this community-focused label creates seasonless pieces that champion traditional craftsmanship. Embracing transparent and empowering design, the brand delivers everyday ease without compromising on style. Whether you are an advocate for sustainable fashion or simply seeking long-lasting staples, Seventy + Mochi women's clothing offers a refreshing approach to modern dressing that feels as good as it looks.

THE ICONIC stocks a thoughtfully curated range of Seventy + Mochi apparel, making it easier than ever to find your new favourites. Explore a versatile lineup of signature jeans, relaxed shorts, and breezy tops designed for effortless casual outings. The collection shines through its unique, vintage-inspired design details, from intricate patchwork vests to statement denim jackets in classic washes. With a commitment to longevity and inclusivity, these eco-friendly pieces are crafted to be worn, loved, and lived in season after season.

Seventy + Mochi FAQs

What makes Seventy + Mochi a sustainable denim brand?

Seventy + Mochi is a consciously kind brand dedicated to reducing its environmental footprint through thoughtful craftsmanship. They craft their seasonless collections using certified organic cotton, recycled cotton, and eco-made elastane. By operating their own mill, they ensure transparent, ethical production, utilising innovative techniques like zero-waste water processes and laser-fading to protect both people and the planet.

How do Seventy + Mochi jeans fit, and will they stretch over time?

Seventy + Mochi designs their denim for an effortless, relaxed feel, generally fitting true to size. Styles crafted with comfort stretch will give slightly but hold their shape beautifully, while rigid denim will naturally relax and mould to your body over time. For the most accurate measurements, we recommend checking the on-page size guide to find your perfect fit.

What are the most popular Seventy + Mochi styles?

The brand is loved for its timeless, vintage-inspired silhouettes that make everyday dressing a breeze. The Ani Jacket is a standout favourite for its versatile, throw-on appeal, alongside the cult-loved Pablo Jacket. When it comes to jeans, the Bay Wide Leg and Mabel styles are incredibly popular for their flattering, relaxed fits that only get better with age.

How should I wash and care for my Seventy + Mochi denim?

To help your denim last longer and reduce your environmental impact, it is best to wash your jeans as infrequently as possible. When they do need a clean, turn them inside out and wash them separately on a gentle, cool 30-degree cycle using eco-friendly detergent. Always air dry your denim out of direct sunlight, and avoid tumble drying to preserve the natural fibres.