Sloggi

Browse the Sloggi collection at THE ICONIC

Say goodbye to restrictive wires and hello to absolute freedom with a brand redefining everyday comfort for everybody. Radiating positivity and authentically inclusive, this collection is designed for style-savvy young adults and practical shoppers alike who refuse to compromise on how their innerwear feels. Whether you are lounging at home, layering a seamless look, or simply going about your day, these pieces champion body positivity and unrestricted movement. Bringing a playful, bold energy to your top drawer, finding your perfect fit becomes a joyful experience. From minimalist Gen Z trends to timeless essentials, this innovative innerwear offers a welcoming warmth and material innovation that moves naturally with your shape.

THE ICONIC stocks a wide and versatile range of Sloggies underwear and intimates to suit every preference. Discover the revolutionary Sloggi Zero Feel bra and bralette collection, crafted from ultra-soft, stretchy fabrics that deliver a true "zero feel" sensation against the skin. Build your foundation with seamless hipsters, classic maxi briefs, and the ever-popular hikini cut, designed to sit flawlessly under any outfit. Beyond the essential knickers Sloggi is famous for, you will also find comfortable bodysuits, wirefree crops, and aloe-infused leggings perfect for relaxing. Browse our extensive edit today and embrace a new era of unbothered, everyday confidence.

Sloggi FAQs

Is Sloggi underwear good for everyday wear?

Absolutely! Sloggi is all about celebrating your body with everyday comfort and total freedom of movement. Crafted from soft, breathable materials and innovative stretch fabrics, our briefs and bralettes are designed to feel like a second skin. Whether you're lounging at home or out and about in Australia, they provide the perfect blend of practical support and joyful, all-day wearability.

What is the Sloggi Zero Feel collection?

The Sloggi Zero Feel collection is our game-changing lineup of wire-free bralettes, tops, and briefs that deliver an unbeatable barely-there sensation. Thanks to ultra-soft, 360-degree stretch fabrics and innovative seamless dot-bonding technology, these pieces lay completely flat against your skin. It means zero pinching, zero red marks, and total invisibility under your favourite outfits, letting you move through your day with absolute confidence.

Who makes Sloggi underwear?

Sloggi is proudly owned and manufactured by Triumph International, a globally recognised leader in intimate apparel. Launched in 1979, Sloggi was created to bring true comfort and body positivity to everyday wear. Today, it continues to lead the way in material innovation and inclusive design, ensuring everyone can experience the joy of unrestrictive, high-quality bodywear.

How should I wash and care for my Sloggi bralettes and briefs?

To keep your Sloggi pieces feeling fresh and fabulous, we recommend washing them on a gentle machine cycle at 30°C with similar colours. Popping them in a delicates bag is a great way to protect those innovative, seamless fabrics from snagging. Finally, always let your bralettes and briefs air dry naturally rather than tumble drying, which helps preserve their shape and super-stretchy comfort!