Formerly Sundays The Label, SNDYS is a local, Sydney-based brand—a passion project created by two friends, each of the pair possessing an in-depth knowledge of both the fashion and business worlds. With a dedication to making every day womenswear with an extra level of appeal, the brand has a wide range of inherently wearable items, allowing the SNDYS imprint to, in a short time, spread unhindered with global appeal.

Catering to women of all shapes and sizes, SNDYS produces a wide range of womenswear, giving a balance between colours, patterns and tones to suit any personal rotation. Offering silhouettes, cuts and fabrics that make each piece effortlessly wearable, your daily rotation and weekend-ready outfits can rely on a little something from SNDYS.

A key feature of a SNDYS-laden wardrobe is adaptability. You can work your way from coolly casual to polished luxe without skipping a beat. Choose from an impressive range of dresses, coats, cardigans, pants and skirts to inspire your next look, giving you the freedom to use your personal flair and really make it your own.

Find yourself feeling confident, playful, charming and effortlessly chic in SNDYS. Select from THE ICONIC’s wide range of offerings and we’ll do the rest, getting it directly to your door. You even have the option to pay now or pay over time with Afterpay.