Soon Maternity

Since launching in 2005, award-winning Melbourne-based label Soon Maternity has established itself as the go-to brand for expecting mothers around the world. Founded on the belief that mums-to-be don’t need to sacrifice their personal style when dressing a growing bump, Soon Maternity creates stylish, comfortable and effortlessly wearable designs that inspire women with a sense of empowerment and confidence with every wear.

With a unique approach that combines current trends with the latest in fabric innovations, it is little wonder that Soon Maternity has earned itself a legion of celebrity fans. The brand boasts an expansive range of capsule collections that flatter the figure while accommodating a growing bump - think everything from denim jeans to activewear, cocktail dresses to breastfeeding clothes - and includes cleverly cut pieces that can be worn during and long after pregnancy.

With THE ICONIC’s selection of Soon Maternity’s elegant and sophisticated dresses, nursing wear and wardrobe staples, the task of dressing for your ever-changing shape has never been simpler. Expect flattering cuts and of-the-moment prints to make the next nine months of dressing a breeze. Embrace your figure and discover a range that’s sure to satisfy all your sartorial maternity needs today.