Internationally acclaimed shapewear label Spanx was launched in 2000, borne from founder Sara Blakely’s ingenuity and quick creativity. Frustrated at not being able to find underwear that left a smooth finish under a pair of white pants, Blakely snipped the feet off of her own control top pantyhose and thus the Spanx revolution began.
From humble beginnings, Spanx has grown into a global phenomenon. The brand focuses on fixing women’s everyday wardrobe woes – eliminating lumps and bumps, smoothing the silhouette and concealing any tricky areas while playing up your natural assets. Every set of Spanx is breathable, comfortable and soft, allowing movement and 24/7 wearability without compromising on their level of control and smoothing power. Spanx continually pushes the boundaries of technical fabric and fit, ensuring that each season Spanx exceeds expectation; it’s shapewear, redefined.
THE ICONIC’s selection of Spanx shapewear and lingerie has pieces to solve every wardrobe problem and target specific spots. Spanx’s signature Everyday Shaping Panties stay true to their name, with subtle smoothing power promising a svelte figure from morning to night with zero fuss. Thinstincts, shorts and high-waisted briefs flatten the tummy and thighs, skimming the curves while celebrating your figure. Spanx are available in a range of neutral shades, promising maximum wearability under your little black dress, breezy summer whites and everything in between. A streamlined silhouette is yours with THE ICONIC’s range of Spanx.