For a more mindful approach to sneakers and shoes, we love Brazilian brand VEJA. THE ICONIC offers an impressive edit of VEJA sneakers for men, women and kids, ensuring wearers from all walks of life have the power to make a positive impact.

Launched in 2004, VEJA is the product of a vision to create sneakers that are kinder to the environment and the people involved in the manufacturing process. The Brazilian word for ‘look’ VEJA empowers the wearer to look beyond the sneakers and see exactly how they’re made. It’s this transparency that has won VEJA a global following, particularly with those looking to make more considered consumption choices without sacrificing their favourite white sneakers. VEJA implements myriad processes and practices to ensure their sneakers are as positive as they can be. Upcycling of materials, including recycled polyester, plastic bottles and cotton retrieved from industry deadstock, is used where possible, along with organic cotton, Amazonian wild rubber and a leather alternative that is vegan and bio-sourced to help eliminate the petroleum-based processes that often come with mainstream leather alternatives. With Fair Trade and chemical transparency initiatives integrated into the brand’s ethos, VEJA has cemented itself as a leader in the sustainable sneaker space.

THE ICONIC carries an ever-growing collection of VEJA trainers for all ages. Browse signature styles for men and women including the V-10, V-12, Campo and Esplar, available in both genuine and alternative leather finishes. The lace-up low-tops come in a range of core and seasonal colours, while easy hook-and-loop fasteners on some styles make them perfect for busy little kids to get their sneakers on and off with ease.

Take the first step towards a more considered shoe collection by shopping VEJA online at THE ICONIC, and enjoy the option of free and fast shipping across Australia and New Zealand.