Versace was born in 1978 when founder Gianni Versace moved to Milan and designed his first prêt-à-porter collection for Callaghan, Genny and Complice. The brand launched their first womenswear collection under the name Gianni Versace Donna in 1978, collaborated with iconic photographer, Richard Avedon to launch their first campaign in 1979 and exhibited at the Victoria and Albert Museum in the UK in 1985 before launching their first couture collection in 1989. When Gianni Versace passed away in 1997, his sister Donatella was named Creative Director of the group, launching an accessories line, a children’s line and Versus – a diffusion label aimed at younger fashion enthusiasts. The brand launched its first fragrance in 1981, and has continued to produce premium accessories, clothing and beauty products reflective of the glamorous fashion house’s lifestyle.
THE ICONIC stocks a stylish edit of Versace's finest sunglasses, watches and accessories. Browse our curated range of eyewear and timepieces for men and women, and find your next treasure-forever piece today.