Von Dutch

Von Dutch

Relive the phenomenon that was and is Von Dutch, whether you’re donning it for the first time round or revisiting an unforgettable era from a past life. The iconic Von Dutch brand was founded in the 90s as Von Dutch Originals, gaining notoriety as a Y2K cultural symbol, worn by the biggest celebrities of the time in early 2000s music videos, on magazine covers and in paparazzi photos.

Demand for vintage Von Dutch catapulted the brand back into popularity circa 2016, with some of the world’s most famous public figures donning the once-coveted brand as part of the Y2K revival. Once scrawled across t-shirts, jackets and sweat suits, the Von Dutch script remains the telltale font of authentic Von Dutch clothing and accessories. Drawing upon nostalgic visions of Americana, the Von Dutch trucker hat remains the enduring hallmark of the label, branded with the signature logo across endless iterations and sought-after colourways. Start your Von Dutch collection with the must-have Von Dutch hat, available in trucker cap designs at THE ICONIC. Find editions such as bedazzled styles, denim, camo print and more Von Dutch colours to help personalise your Y2K look, best worn with a hoodie and jeans to complete the trending aesthetic.

Shop Von Dutch in Australia at THE ICONIC, official online stockist of the bestselling brand.