Foundation

Every beauty look starts with the perfect base. THE ICONIC Beauty offers an extensive range of foundation formulas, ensuring your face can always be the perfect blank canvas for whatever makeup mood you’re in.

Foundations offer just as much variance as the complexions they’re designed to enhance, and THE ICONIC carries a collection of different foundation formulas to suit your skin type and desired level of coverage. Look to a liquid foundation for buildable, natural-looking coverage that can be applied using the fingers, a sponge, beauty blender or foundation brush. Whether left dewy and glowing or set with powder for a velvety matte finish, liquid foundation is a staple in every beauty arsenal that offers great daily wear.

For exceptional colour payoff and extended coverage, look to our range of loose powder and baked mineral foundations from brands like Inika Organic. Use a powder foundation to achieve a uniform finish, which can help to diffuse uneven skin tone caused by acne, scarring or pigmentation. For creamy, buildable coverage that can help to conceal blemishes and even out tone, choose Napoleon Perdis’ stick formula foundation for easy-to-dispense coverage with long-lasting wear.

Boost your beauty look while helping to protect your skin with a foundation formula infused with SPF. Cover all your beauty bases and shop THE ICONIC’s ever-growing offering of foundations from the very best makeup brands, and enjoy free and fast shipping to your door.