For contemporary fashion with a modern and minimalist underscore, look no further than sub-cultural lifestyle label Wood Wood. Founded in 2002 and based in Copenhagen, Denmark, Wood Wood cuts through the noise to deliver conscious and functional designs without pretence or fuss.
Co-founders Karl-Oskar Olsen and Brian SS Jensen grew up in the 90s, where graffiti and street culture were synonymous with style. This distinctly urban aesthetic is evident in every piece; the brand fuses high fashion, sports and streetwear with youth culture, music and visual art to create collections that epitomise the symbiosis of form and function.
Wood Wood’s collections explore new takes on iconic shapes with a sports-led eye, and the brand’s tailored and sophisticated designs are coloured with their original graphic signatures. THE ICONIC’s curated edit offers a one-stop capsule wardrobe for the modern man – you’ll find staple outerwear, crisp shirting, polos and transeasonal knitwear alongside plain and printed tees impeccably crafted from premium cotton jersey. Firmly at the centre of the contemporary streetwear movement, Wood Wood is the perfect companion for those crave an understated yet thoughtful approach to everyday style.