Launched in 1947 by denim company Blue Bell, Wrangler was born from the ambition to create the worlds best classic five pocket jeans. Catapulted into the spotlight during the 70's golden decade of denim, Wrangler soon became synonymous with youth culture. Today, Wrangler is renowned for merging modern styling with the perennial and authentic aesthetic that evokes a working-class style.

Pioneers of denim innovations, Wrangler offers a myriad of unique washes, treatments, styles and cuts whilst staying true to its heritage. Trends may come and go, but Wrangler's focus has never changed; it's all about crafting jeans of the highest quality. Cotton heavy, these jeans are sure to last you a lifetime. Start with a traditional dark denim that will take on unique characteristics the more you wear it, or make an immediate statement with on-trend distressed denim staples.

With an extensive fashion range that encompasses everything from jeans, shorts, tanks, jackets, dresses, skirts, swimwear and more, Wrangler has become the go-to denim label for effortless street style. If you're seeking a modern edge to that classic vintage edit, look to Wrangler for retro prints, bold colours and timeless denim styling.

Shop Wrangler now at THE ICONIC for all your wardrobe essentials. With free express shipping for eligible orders $50 and over, you could have a whole new look tomorrow.