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Benefit Cosmetics

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{{wishlistCount}} Benefit Cosmetics - Brow Basics Kit Benefit Cosmetics - Brow Basics Kit - alt
Benefit Cosmetics Brow Basics Kit
$72.00
$50.40
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Precisely Set Benefit Cosmetics - Precisely Set - alt
Benefit Cosmetics Precisely Set
$69.00
$49.50
Sale
More colours available
{{wishlistCount}} Benefit Cosmetics - Hoola Wave Bronzing Balm Benefit Cosmetics - Hoola Wave Bronzing Balm - alt
Benefit Cosmetics Hoola Wave Bronzing Balm
$65.00
$45.50
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - The Porefessional Try-Me Trio Benefit Cosmetics - The Porefessional Try-Me Trio - alt
Benefit Cosmetics The Porefessional Try-Me Trio
$65.00
$44.10
Sale
{{wishlistCount}} Benefit Cosmetics - Hoola Lite Bronzer Benefit Cosmetics - Hoola Lite Bronzer - alt
Benefit Cosmetics Hoola Lite Bronzer
$65.00
$45.50
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Juice Stick Cream Blush - Shellie Benefit Cosmetics - Juice Stick Cream Blush - Shellie - alt
Benefit Cosmetics Juice Stick Cream Blush - Shellie
$59.00
$41.30
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Love Tint Benefit Cosmetics - Love Tint - alt
Benefit Cosmetics Love Tint
$45.00
$33.75
25% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Goof Proof Brow Pencil - Shade 3.5 Benefit Cosmetics - Goof Proof Brow Pencil - Shade 3.5 - alt
Benefit Cosmetics Goof Proof Brow Pencil - Shade 3.5
$49.00
$34.29
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - High Beam Liquid Highlighter Benefit Cosmetics - High Beam Liquid Highlighter - alt
Benefit Cosmetics High Beam Liquid Highlighter
$45.00
$36.45
19% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - POREfessional Degunker Benefit Cosmetics - POREfessional Degunker - alt
Benefit Cosmetics POREfessional Degunker
$65.00
$45.50
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - BADgal BANG! Mascara Mini Benefit Cosmetics - BADgal BANG! Mascara Mini - alt
Benefit Cosmetics BADgal BANG! Mascara Mini
$29.00
{{wishlistCount}} Benefit Cosmetics - Precisely, My Brow Wax Benefit Cosmetics - Precisely, My Brow Wax - alt
Benefit Cosmetics Precisely, My Brow Wax
$49.00
$34.29
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Precisely, My Brow Wax Benefit Cosmetics - Precisely, My Brow Wax - alt
Benefit Cosmetics Precisely, My Brow Wax
$49.00
$34.29
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Splashtint 6ml Benefit Cosmetics - Splashtint 6ml - alt
Benefit Cosmetics Splashtint 6ml
$42.00
$29.40
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Plushtint 6ml Benefit Cosmetics - Plushtint 6ml - alt
Benefit Cosmetics Plushtint 6ml
$42.00
$29.40
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Precisely, My Brow Pencil - Shade 2.75 Benefit Cosmetics - Precisely, My Brow Pencil - Shade 2.75 - alt
Benefit Cosmetics Precisely, My Brow Pencil - Shade 2.75
$49.00
$34.29
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - BADgal BANG! Waterproof Mascara Benefit Cosmetics - BADgal BANG! Waterproof Mascara - alt
Benefit Cosmetics BADgal BANG! Waterproof Mascara
$52.00
$36.40
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - The Porefessional Super Setter Spray 120ml Benefit Cosmetics - The Porefessional Super Setter Spray 120ml - alt
Benefit Cosmetics The Porefessional Super Setter Spray 120ml
$68.00
$51.68
24% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - The Porefessional Deep Retreat Mask Mini Benefit Cosmetics - The Porefessional Deep Retreat Mask Mini - alt
Benefit Cosmetics The Porefessional Deep Retreat Mask Mini
$32.00
$22.40
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - The Porefessional Foundation Benefit Cosmetics - The Porefessional Foundation - alt
Benefit Cosmetics The Porefessional Foundation
$72.00
$50.40
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - They're Real Magnet Mascara Benefit Cosmetics - They're Real Magnet Mascara - alt
Benefit Cosmetics They're Real Magnet Mascara
$52.00
$40.04
23% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - They're Real! Tinted Primer Benefit Cosmetics - They're Real! Tinted Primer - alt
Benefit Cosmetics They're Real! Tinted Primer
$52.00
$39.00
25% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Play Daze Liquid Cheek - Willa Benefit Cosmetics - Play Daze Liquid Cheek - Willa - alt
Benefit Cosmetics Play Daze Liquid Cheek - Willa
$59.00
$46.02
22% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Floratint Benefit Cosmetics - Floratint - alt
Benefit Cosmetics Floratint
$45.00
$33.75
25% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Roller Lash Mascara Mini Benefit Cosmetics - Roller Lash Mascara Mini - alt
Benefit Cosmetics Roller Lash Mascara Mini
$29.00
$22.04
24% OFF APPLIED LIMITED TIME
More colours available
{{wishlistCount}} Benefit Cosmetics - BAD Gal Bounce Mini Mascara Benefit Cosmetics - BAD Gal Bounce Mini Mascara - alt
Benefit Cosmetics BAD Gal Bounce Mini Mascara
$29.00
$20.30
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Lash, Cleanse, Go Mini Mascara & Cleansing Oil Set Benefit Cosmetics - Lash, Cleanse, Go Mini Mascara & Cleansing Oil Set - alt
Benefit Cosmetics Lash, Cleanse, Go Mini Mascara & Cleansing Oil Set
$39.00
$27.30
Sale
{{wishlistCount}} Benefit Cosmetics - Mighty Fine Brow Pen Benefit Cosmetics - Mighty Fine Brow Pen - alt
Benefit Cosmetics Mighty Fine Brow Pen
$49.00
$37.24
24% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - They're Real Magnet Mascara Mini Benefit Cosmetics - They're Real Magnet Mascara Mini - alt
Benefit Cosmetics They're Real Magnet Mascara Mini
$29.00
$23.78
18% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Dandelion Twinkle Mini Benefit Cosmetics - Dandelion Twinkle Mini - alt
Benefit Cosmetics Dandelion Twinkle Mini
$38.00
$28.50
25% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - The Porefessional Primer Mini 7.5ml Benefit Cosmetics - The Porefessional Primer Mini 7.5ml - alt
Benefit Cosmetics The Porefessional Primer Mini 7.5ml
$32.00
$22.40
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - The Porefessional Foundation Benefit Cosmetics - The Porefessional Foundation - alt
Benefit Cosmetics The Porefessional Foundation
$72.00
$50.40
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - The Porefessional Foundation Benefit Cosmetics - The Porefessional Foundation - alt
Benefit Cosmetics The Porefessional Foundation
$72.00
$50.40
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Splashtint 6ml Benefit Cosmetics - Splashtint 6ml - alt
Benefit Cosmetics Splashtint 6ml
$42.00
$29.40
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Precisely, My Brow Wax Benefit Cosmetics - Precisely, My Brow Wax - alt
Benefit Cosmetics Precisely, My Brow Wax
$49.00
$37.24
24% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Badgal Bang Mascara Benefit Cosmetics - Badgal Bang Mascara - alt
Benefit Cosmetics Badgal Bang Mascara
$52.00
More colours available
{{wishlistCount}} Benefit Cosmetics - Precisely, My Brow Wax Benefit Cosmetics - Precisely, My Brow Wax - alt
Benefit Cosmetics Precisely, My Brow Wax
$49.00
$38.22
22% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Plushtint 6ml Benefit Cosmetics - Plushtint 6ml - alt
Benefit Cosmetics Plushtint 6ml
$42.00
More colours available
{{wishlistCount}} Benefit Cosmetics - Boi-ing Cakeless Concealer Benefit Cosmetics - Boi-ing Cakeless Concealer - alt
Benefit Cosmetics Boi-ing Cakeless Concealer
$46.00
$18.82
EXTRA 30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Terra Blush Benefit Cosmetics - Terra Blush - alt
Benefit Cosmetics Terra Blush
$59.00
$41.30
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - The Porefessional Foundation Benefit Cosmetics - The Porefessional Foundation - alt
Benefit Cosmetics The Porefessional Foundation
$72.00
$50.40
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Blossy BOP Benefit Cosmetics - Blossy BOP - alt
Benefit Cosmetics Blossy BOP
$59.00
$41.30
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Splashtint 6ml Benefit Cosmetics - Splashtint 6ml - alt
Benefit Cosmetics Splashtint 6ml
$42.00
$29.40
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Brow Basics Kit Benefit Cosmetics - Brow Basics Kit - alt
Benefit Cosmetics Brow Basics Kit
$72.00
$50.40
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Precisely Set Benefit Cosmetics - Precisely Set - alt
Benefit Cosmetics Precisely Set
$69.00
$50.60
Sale
More colours available
{{wishlistCount}} Benefit Cosmetics - Brow Basics Kit Benefit Cosmetics - Brow Basics Kit - alt
Benefit Cosmetics Brow Basics Kit
$72.00
$50.40
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Liquid Dew-La-La Highlighter Benefit Cosmetics - Liquid Dew-La-La Highlighter - alt
Benefit Cosmetics Liquid Dew-La-La Highlighter
$55.00
$44.00
Sale
More colours available
{{wishlistCount}} Benefit Cosmetics - Goof Proof Brow Powder Benefit Cosmetics - Goof Proof Brow Powder - alt
Benefit Cosmetics Goof Proof Brow Powder
$49.00
$34.29
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Fan Fest Mascara Benefit Cosmetics - Fan Fest Mascara - alt
Benefit Cosmetics Fan Fest Mascara
$52.00
$37.44
28% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Boi-ing Bright on Concealer Benefit Cosmetics - Boi-ing Bright on Concealer - alt
Benefit Cosmetics Boi-ing Bright on Concealer
$50.00
$30.40
Sale
More colours available
{{wishlistCount}} Benefit Cosmetics - Play Daze Liquid Cheek - Apricota Benefit Cosmetics - Play Daze Liquid Cheek - Apricota - alt
Benefit Cosmetics Play Daze Liquid Cheek - Apricota
$59.00
{{wishlistCount}} Benefit Cosmetics - The Porefessional Foundation Benefit Cosmetics - The Porefessional Foundation - alt
Benefit Cosmetics The Porefessional Foundation
$72.00
$50.40
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Porefessional Power Powder Benefit Cosmetics - Porefessional Power Powder - alt
Benefit Cosmetics Porefessional Power Powder
$68.00
$47.60
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - The Porefessional Foundation Benefit Cosmetics - The Porefessional Foundation - alt
Benefit Cosmetics The Porefessional Foundation
$72.00
$50.40
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - Crystah Blush Mini Benefit Cosmetics - Crystah Blush Mini - alt
Benefit Cosmetics Crystah Blush Mini
$35.00
{{wishlistCount}} Benefit Cosmetics - The Porefessional Foundation Benefit Cosmetics - The Porefessional Foundation - alt
Benefit Cosmetics The Porefessional Foundation
$72.00
$50.40
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - The Porefessional Foundation Benefit Cosmetics - The Porefessional Foundation - alt
Benefit Cosmetics The Porefessional Foundation
$72.00
$50.40
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - The Porefessional Foundation Benefit Cosmetics - The Porefessional Foundation - alt
Benefit Cosmetics The Porefessional Foundation
$72.00
$50.40
30% OFF APPLIED LIMITED TIME
{{wishlistCount}} Benefit Cosmetics - All in One Pore Care Cleansing Mask Wand Benefit Cosmetics - All in One Pore Care Cleansing Mask Wand - alt
Benefit Cosmetics All in One Pore Care Cleansing Mask Wand
$36.00
{{wishlistCount}} Benefit Cosmetics - The Porefessional Foundation Benefit Cosmetics - The Porefessional Foundation - alt
Benefit Cosmetics The Porefessional Foundation
$72.00
$50.40
30% OFF APPLIED LIMITED TIME

Explore the Benefit Cosmetics collection at THE ICONIC

Guided by the motto "Laughter is the best cosmetic," Benefit Cosmetics delivers feel-good makeup with a playful, witty personality. For decades, the San Francisco-born brand has been creating instant beauty solutions that make achieving flawless looks fun and uncomplicated. Designed for anyone who believes beauty shouldn't be taken too seriously, Benefit offers quick fixes and holy-grail heroes that have earned a cult following across Australia and the world.

THE ICONIC is your destination for an extensive edit of Benefit Cosmetics. Define your arches with a legendary benefit cosmetics brow product, from the ultra-fine Precisely, My Brow Pencil to the volumising Gimme Brow+ gel. Create a smooth, pore-blurring canvas with The POREfessional primer, or achieve dramatic length with famous mascaras like BADgal BANG! and They're Real!. Whether you're restocking a favourite or discovering a new look with a benefit cosmetics gift set, you'll find your next beauty staple right here.

Benefit Cosmetics FAQs

What are Benefit's most popular or 'must-have' products?

Benefit is famous for its instant beauty solutions and playful products. Some of the most loved 'must-haves' include The POREfessional Face Primer for creating a smooth, pore-blurring canvas and the Hoola Matte Bronzer for a natural-looking sunkissed glow. For brows and lashes, the Precisely, My Brow Pencil, Gimme Brow+ volumising gel, and BADgal BANG! mascara are all cult favourites.

How do I choose the right Benefit brow product for my needs?

Finding your perfect brow hero is easy when you know what you want to achieve. For creating definition and natural, hair-like strokes in sparse areas, the ultra-fine Precisely, My Brow Pencil is your best friend. If you need a quick and easy way to fill and shape your brows, the Goof Proof Brow Pencil is designed for exactly that. To add instant volume and a tint for fuller, thicker-looking brows, reach for the Gimme Brow+ volumising gel, which contains tiny microfibres.

What does the Benefit POREfessional primer do and what skin types is it best for?

The POREfessional primer is a silky, lightweight balm that works to instantly minimise the appearance of pores and fine lines. Its main job is to create a smoother-than-smooth canvas, which helps your makeup apply more evenly and last longer throughout the day. While it has a translucent formula suitable for all skin tones and types, its oil-free and mattifying properties make it especially popular for those with combination or oily skin.