Cotton On

As Australia’s largest global retailer, Cotton On has become a globally beloved name in everyday urban apparel delivered at an accessible price point. Always on the pulse, clothing and accessories maintain a strong trend focus while the core collections of reliable staples feature comfortable fits designed to be lived in.

1988 saw Nigel Austin begin selling acid-wash denim jackets from the boot of his car and from these humble beginnings, the very first Cotton On retail store was opened in the regional Victorian city of Geelong in 1991. The comprehensive Cotton On Group has since evolved to encompass a close-knit global family consisting of Cotton On Kids, Cotton On Body, Rubi Shoes, Factorie, Typo and Supré.

Known for its carefree take on contemporary clothing, the Cotton On women’s range offers all the essentials to build the foundation to a well-edited wardrobe. T-shirts feature relaxed boyfriend fits and cropped lengths while the slim, body-hugging long sleeves made from stretch jersey come primed to be layered. Weekend-ready jumpsuits, breezy mini dresses and oversized button-down shirts come rendered in a classic palette of crisp white, earthy brown, burnt olive and nautical-inspired stripes.

For men, Cotton On keeps things low-key with an assortment of basics and loungewear worked in comfortable cotton blends and relaxed fits that make the building blocks to a streetwise repertoire. Influenced by skate and streetwear, hoodies, jogger pants and tees showcase graphic prints and slogans that are bound to be high on any street smart guy's rotation. Denim jackets and jeans are cut with comfortable stretch in a range of on-trend fits and finished with distressed detailing for that coveted deconstructed edge.

Left inspired after a philanthropic trip to Uganda, Austin established the Cotton On Foundation, a charitable enterprise determined to empower youth around the world by partnering with communities in Uganda, South Africa, Thailand and Australia. By engaging in long-term projects focused on education, health, sustainability and infrastructure, the foundation has been able to give back and fulfill the brand’s promise to make a positive impact.

For effortless staples that will take you through the week and into the weekend with ease, browse the extensive edit of the Cotton On collection at THE ICONIC today.