A vibrant platform for young and chic female footwear and accessories, Rubi has established itself as the playful, trend-obsessed darling of the internationally-recognisable Cotton On Group.

From Cotton On’s humble beginnings in Geelong, Victoria in 1991, the international retailer expanded to encompass every niche in the market. After various apparel, kidswear and stationery stores, the time eventuated in 2008 to satisfy the appetite of young Cotton On and Cotton On Body customers. The increasing demand for ultra-affordable, style-driven footwear and accessories saw the emergence of the Rubi brand. Brought to fruition, this platform is known as the cherry on top of Cotton On womenswear - a collection of accessories and shoes that cater to every corner of the young woman’s wardrobe.

THE ICONIC is the ultimate destination for lovers of Rubi shoes and accessories, and their latest collection dovetails our passion for contemporary trends. Promising ballet slippers, loafers, slides and sneakers, Rubi’s range of flats has your everyday shoe rotation sorted. Rubi is also your go-to for the latest in feminine heels, executing the low block-heeled sandal, the slingback pointed toe pump and Mary Jane-inspired shoes to perfection.

For ankle boots to suit every style profile, Rubi has you covered with their range that brings every heel and toe style, texture and colour on the spectrum to your wardrobe. From faux suede, leatherette and faux furs, metallic, patents and glittered threads, to check patterns, awning stripes and colour-blocks. Our selection of Rubi footwear is guaranteed to cover all occasions, seasons and moods.

Pair you favourite Rubi flats with a spacious Rubi tote or match some Rubi sneakers to a cute, casual backpack. Rubi’s extensive array of scarves makes the sweetest finishing touch to your cold weather ensembles, and their playful cross-body bags are an everyday delight. The ICONIC’s selection of Rubi shoes and accessories will add a splash of style sass to each and every look.