What is it?
A natural, medium-to-full coverage foundation with a self-adapting formula that hydrates and controls shine for all skin types, ages and concerns.

What it does?
A UNIVERSAL FORMULA FOR ALL SKIN TYPES
Thanks to its skin-balancing complex, this foundation delivers 24-hour hydration* & shine-control for all skin types.

SKIN-LIKE FINISH YET IDEAL MEDIUM COVERAGE
This water-based easy to apply formula seamlessly melts into the skin, creating a perfect natural finish.

ENRICHED WITH SKIN-CARING ACTIVES COMPLEX, IT STAYS EVEN ALL DAY
With its new wet-pigments technology, this foundation is long-lasting and stays even throughout the day.

This advanced formula is infused with a powerful Skin-Balancing Complex featuring Hyaluronic Acid & Peptides that hydrates and smooths the skin. It provides optimal comfort from natural-origin Blueberry Seed Oil, soothes with natural-origin Cherry Flower Extract, and tightens pores with Niacinamide.

How to use:
Skin-Like Result

1. Prep your complexion with your favorite skincare or preferred primer before applying foundation.
2. Find your ideal shade using the shade finder, or swatch the foundation on the skin and allow it to dry.
3. Apply one to two pumps directly onto the center of brush #108 or back of your hand. Starting at the center of the face, apply in a downward motion and blend into the skin for an even application.
4. Where extra coverage is desired, apply additional product in a tapping motion.

Medium Coverage

1. Prep your complexion with your favorite skincare or preferred primer before applying foundation.
2. Find your ideal shade using the shade finder or swatch the foundation on the skin and allow it to dry.
3. Apply one pump to the back of your hand. Using a damp foundation sponge, start applying your foundation at the center of the face, lightly tapping and blending the product in a downward motion toward the jawline and outward.
4. Allow the first layer to dry before applying more to build your desired coverage. Blend and stretch the foundation outward until you achieve your ideal look.

Who's it for
All skin types. Oily, dry, combination, normal, it adapts. Balancing hydration and long wear without ever feeling heavy or tight.

Ingredients list
Aqua (Water), Dimethicone, Isododecane, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Glycerin, Alcohol, Dipropylene Glycol, Acrylates/Dimethicone Copolymer, Niacinamide, Diphenyl Dimethicone/Vinyl Diphenyl Dimethicone/Silsesquioxane Crosspolymer, Methyl Methacrylate Crosspolymer, Pentylene Glycol, Lauryl Peg-10 Tris(Trimethylsiloxy)silylethyl Dimethicone, Dimethicone Crosspolymer, Sorbitan Sesquioleate, Aluminum Hydroxide, Sodium Myristoyl Glutamate, Disteardimonium Hectorite, Vp/VA Copolymer, Chlorphenesin, Caprylyl Glycol, Propylene Carbonate, Sodium Hyaluronate, Caprylic/Capric Triglyceride, Tocopherol, Cetyl Palmitate, Glyceryl Undecyl Dimethicone, Parfum (Fragrance), Polysorbate 80, Sorbitan Stearate, Betaine, Vaccinium Myrtillus Seed Oil, Sodium Benzoate, Citric ACID, Hydrogenated Lecithin, Prunus Cerasus (Bitter Cherry) Flower Extract, Palmitoyl Tetrapeptide-10, [+/- CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides)]

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.