Product details

SKU: VI628BT41BZY

What is it?
Protects | Shines | Mends

Smooth and protect dry, damaged hair in an instant
with the first-and-only hair oil built with a powerful
healing protein, giving hair its healthiest shine one
shake at a time.

Virtue® Healing Oil is a unique blend of pure, hydrating super oils and our hair-healing Alpha Keratin 60ku® in one bottle. This lightweight serum instantly delivers the shine, softness, and moisturization expected from a hair oil with the damage repair, strengthening, and environmental protection that only our protein can provide.

A first-of-its-kind, shake-to-activate formula makes hair shinier and stronger in an instant. With every shake, our Alpha Keratin 60ku® is unleashed into the serum with Kalahari Melon Seed Oil and Tahitian Tiare Flower, infusing each strand
with the freshest, most potent dose of healing proteins for a nourished, healthy glow.

What it does
KEY CLAIMS
• 100% of women said their hair was immediately shinier.
• 94% of women felt their hair looked repaired after one use.
• After 8 hours, 98% of women said their hair was
polished, nourished, silkier, healthier, and protected from
environmental stressors.
• 100% of women felt this product did not leave hair greasy
or weighed down after 1 week of use.
Consumer perception study conducted on 50 respondents immediately, after
8 hours, 3 days and 1 week of product usage.

How to use
Shake well before each use to mix key ingredients and
activate the formula. Pump a few drops into hands and work
throughout damp and/or dry hair. Style as desired.

Who's it for?
IDEAL FOR
• All hair types in need of repair or extra nourishing.
• Great for providing protection against damage caused by
environmental pollutants.
• Safe for color-treated and chemically

What else you need to know
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.

Ingredients List
Cyclopentasiloxane, Dimethiconol, Parfum (Fragrance), Keratin, Sclerocarya Birrea Seed Oil, Citrullus Lanatus (Watermelon) Seed Oil, Cocos Nucifera (Coconut) Oil, Gardenia Taitensis Flower Extract, Tocopherol, Polyglyceryl-4 Isostearate, Hexyl
Laurate, Cetyl PEG/PPG-10/1 Dimethicone, Silicone Quaternium-3, Trideceth-12, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Benzyl Benzoate, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Linalool, Benzyl Salicylate.

Learn more about Cruelty Free Certifications

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Healing Oil 50ml

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Offer ends 7 July 2026. Prices as marked.
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Product details

What is it?
Protects | Shines | Mends

Smooth and protect dry, damaged hair in an instant
with the first-and-only hair oil built with a powerful
healing protein, giving hair its healthiest shine one
shake at a time.

Virtue® Healing Oil is a unique blend of pure, hydrating super oils and our hair-healing Alpha Keratin 60ku® in one bottle. This lightweight serum instantly delivers the shine, softness, and moisturization expected from a hair oil with the damage repair, strengthening, and environmental protection that only our protein can provide.

A first-of-its-kind, shake-to-activate formula makes hair shinier and stronger in an instant. With every shake, our Alpha Keratin 60ku® is unleashed into the serum with Kalahari Melon Seed Oil and Tahitian Tiare Flower, infusing each strand
with the freshest, most potent dose of healing proteins for a nourished, healthy glow.

What it does
KEY CLAIMS
• 100% of women said their hair was immediately shinier.
• 94% of women felt their hair looked repaired after one use.
• After 8 hours, 98% of women said their hair was
polished, nourished, silkier, healthier, and protected from
environmental stressors.
• 100% of women felt this product did not leave hair greasy
or weighed down after 1 week of use.
Consumer perception study conducted on 50 respondents immediately, after
8 hours, 3 days and 1 week of product usage.

How to use
Shake well before each use to mix key ingredients and
activate the formula. Pump a few drops into hands and work
throughout damp and/or dry hair. Style as desired.

Who's it for?
IDEAL FOR
• All hair types in need of repair or extra nourishing.
• Great for providing protection against damage caused by
environmental pollutants.
• Safe for color-treated and chemically

What else you need to know
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.

Ingredients List
Cyclopentasiloxane, Dimethiconol, Parfum (Fragrance), Keratin, Sclerocarya Birrea Seed Oil, Citrullus Lanatus (Watermelon) Seed Oil, Cocos Nucifera (Coconut) Oil, Gardenia Taitensis Flower Extract, Tocopherol, Polyglyceryl-4 Isostearate, Hexyl
Laurate, Cetyl PEG/PPG-10/1 Dimethicone, Silicone Quaternium-3, Trideceth-12, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Benzyl Benzoate, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Linalool, Benzyl Salicylate.

Learn more about Cruelty Free Certifications

Delivery & Returns

Delivery

This item has flammable content. To ensure safe transit, we have adjusted delivery options and limited how many flammable items can be purchased at once. Learn more

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Returns

*THE ICONIC returns are free for 30 days unless marked.

Find out more about our return policy.