What is it?
Aveda's Invati Ultra Advanced Exfoliating Shampoo: Rich gently exfoliates and purifies the follicles. For medium to thick thinning hair.

What it does?
DETAILS
Nourishing shampoo gently exfoliates with wintergreen-derived salicylic acid, removing sebum and environmental residues that can clog pores.Reduce hair loss by 85%* with our latest advancement for thinning hair: the invati ultra advanced™ 4- step system. The first step in your routine is a purifying hair follicle shampoo. Gentle and non-irritating to the scalp, this formula creates a rich, creamy lather for a clean yet nourished feeling. Hair is left shiny. When paired with our rich thickening conditioner, the shampoo also helps to soften, smooth and thicken hair. Dermatologist tested. 94% naturally derived**. Vegan. Leaping Bunny Approved. *Reduction in hair loss due to breakage, from repeat grooming test on tresses after use of Invati Ultra Advanced™ 4-step system of shampoo, conditioner, serum and leave-in.

**Naturally derived per the ISO 16128 Standard. From plant, non-petroleum mineral sources, and/or water.

Aroma
Soothing Pure-Fume™ aroma with lavender, clary sage, Australian sandalwood, vanilla and other pure plant and flower essences.

INGREDIENTS
Formulated for medium to thick thinning hair types with:

Wintergreen-derived salicylic acid - Gently exfoliates to remove sebum and environmental residues that can clog pores, purifying the follicle for optimal hair environment Babassu-derived cleansing agents
- Gently cleanse and instantly remove pollution and product build-up
- Micellar cleansing system for additional purification 50% more conditioning ingredients for added nourishment, when compared to our light exfoliating shampoo
- Ayurvedic herb blend
- Includes ginseng and certified organic turmeric
- Invigorates the scalp when massaged in

How to use:
- Massage into wet hair and scalp. Rinse.
- Use as part of the invati ultra advanced™ 4-step system.

REGIMEN
invati ultra advanced™ 4-step system:

Step 1: Exfoliate light exfoliating shampoo
Step 2: Thicken light thickening conditioner
Step 3: Revitalize revitalizing scalp serum
Step 4: Fortify fortifying leave-in treatment

+ to style:
thickening foam

Who's it for
Medium to thick thinning hair types Normal to dry scalp types

What else you need to know
Free From

Free from Sulfates, Silicones, Parabens, Mineral Oils & Synthetic Fragrances.

RESPONSIBLE MANUFACTURING

- We use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus wind power credits and offsets. Our primary manufacturing facility has achieved Zero industrial waste to landfill status.

RESPONSIBLE PACKAGING

- 1.7 fl oz/50 ml: minimum 90% post-consumer recycled bottle. Please recycle.
- 6.7 fl oz/200ml: minimum 90% post-consumer recycled bottle. Please recycle.
- 16.9 fl oz/500ml: minimum 90% post-consumer recycled bottle. Please recycle.
- 33.8 fl oz/1000ml: minimum 90% post-consumer recycled bottle. Please recycle.

PAIRS WELL WITH

- Invati ultra advanced thickening conditioner light
- Invati ultra advanced revitalizing scalp serum
- Invati ultra advanced fortifying leave-in treatment
- Invati ultra advanced thickening foam

Ingredients list
Water\Aqua\Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Decyl Glucoside, Propanediol, Cocamide Mipa, Sodium Methyl Oleoyl Taurate, Lauryl Glucoside, Panax Ginseng Root Extract, Curcuma Longa (Turmeric) Root Extract, Zingiber Officinale (Ginger) Root Extract, Alpinia Officinarum Root Extract, Emblica Officinalis Fruit Extract, Eclipta Prostrata Extract, Glycerin, Caprylyl Glycol, Caffeine, Salicylic Acid, Acrylates Copolymer, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Babassuamidopropyl Betaine, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

Learn more about Cruelty Free Certifications