Jellycat

Explore the Jellycat collection at THE ICONIC

Created in London, Jellycat is renowned for ultra soft, design led plush toys with a whimsical personality that feels premium from the very first cuddle. The hero of the range is the Bashful Bunny, loved for its velvety ears, soothing textures and gift ready appeal. Alongside bunnies in multiple sizes and colours, discover imaginative Amuseables where cheerful foods and plants become keepsake companions, plus a cast of charming animals that spark smiles in nurseries, playrooms and on desks alike.
Shopping for a newborn, a child’s birthday or a collector’s next favourite? Start with our curated Jellycat edit, then round out your gift with more choices across our broader selection of kids’ soft toys. For lifelike creatures, explore animal soft toys; for playful personalities, try our character soft toys. Need extra inspiration? Browse the full range of kids’ toys. Find a character that feels right for you - shop Jellycat at THE ICONIC for a wide selection, fast delivery and easy returns.

Jellycat FAQs

What makes Jellycat toys so special and soft?

Jellycat toys are special and soft due to their use of high quality, luxurious fabrics and their unique, creative designs. Thoughtful design details like velvety ears, smooth seams and friendly expressions add comfort and character, while consistent quality standards help them appeal to babies, kids and collectors alike.

Are Jellycat toys safe for newborns and babies?

Yes, most Jellycat toys are labelled “suitable from birth” and undergo safety testing, but you should always check the product page and tag for the specific age recommendation. For little ones, choose styles without small detachable parts, use the toy during supervised awake time, and follow safe‑sleep guidance by keeping soft toys out of the cot/crib while the baby is sleeping.

How do I wash my Jellycat bunny?

To wash your Jellycat bunny, check the care label first as most recommend a gentle surface clean with mild detergent and cool water, then air‑drying completely. If the label allows machine washing, pop it in a pillowcase or laundry bag on a cold, delicate cycle with mild detergent, press (don’t wring) to remove excess water, and lay flat to dry. Avoid heat, bleach and fabric softener; once dry, lightly brush the fur to restore fluff.

What is the most popular Jellycat toy?

The most popular Jellycat toy is the Bashful Beige Bunny, brand’s all‑time bestseller and a top pick since 2007 thanks to its timeless look and ultra‑soft feel. Other fan favourites include the wider Bashful Bunny family, Bartholomew Bear, Amuseables like the Coffee Cup and Marshmallows, and character hits such as Fuddlewuddle Dragon, Ricky Rain Frog and Sky Dragon.