Product details
SKU: AV263BT84KPR
What is it?
Instantly thickens hair and adds pliable hold to create any style.
What it does
This 91% naturally derived* paste instantly thickens strands for a strong, defined look with the power of botanicals.
- Amla helps thicken each individual hair strand making hair look and feel thicker from roots to ends
- Provides a highly versatile hold with a natural finish
*From plants, non-petroleum minerals or water.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
How to use
Work a small amount between palms and apply evenly through damp or dry hair.
Who's it for?
For all hair types.
What else you need to know
Aveda’s own pure-fume™ aroma with certified organic spearmint, vetiver, lavender and other pure flower and plant essences.
100% post-consumer HDPE jar. Please recycle. Carton is minimum 90% post-consumer recycled fibre. Please recycle.
Ingredients List
Water\Aqua\Eau , Canola Oil\Huile De Colza , Hydrogenated Castor Oil , Oryza Sativa (Rice) Bran Wax , C14-22 Alcohols , Glycerin , Dimethicone , Jojoba Esters , Peg-40 Hydrogenated Castor Oil , Cetearyl Alcohol , Alcohol Denat. , Aluminum Starch Octenylsuccinate , Coco-Glucoside , Emblica Officinalis (Amla) Fruit Extract , Orbignya Oleifera (Babassu) Seed Oil , Boswellia Serrata Extract , Scutellaria Baicalensis Root Extract , Glycyrrhiza Glabra (Licorice) Root Extract , Yeast Extract\Faex\Extrait De Levure , Calophyllum Inophyllum (Tamanu) Seed Oil , Starch Hydroxypropyltrimonium Chloride , Hydrolyzed Algin , Malt Extract , Ursolic Acid , Tocopherol , Glycine Soja (Soybean) Oil , Creatine , Adenosine Phosphate , Acetyl Carnitine Hcl , Glyceryl Stearate , Zea Mays (Corn) Starch , Silica , Pvp , C12-20 Alkyl Glucoside , Peg-100 Stearate , Simethicone , Sodium Chloride , Fragrance (Parfum) , Farnesol , Eugenol , Linalool , Citronellol , Citral , Limonene , Benzyl Benzoate , Coumarin , Geraniol , Isoeugenol , Potassium Sorbate , Sodium Benzoate , Phenoxyethanol
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.
Manufactured by an animal testing-free certified brand
Made using vegan materials

Product made using non-animal alternatives or methods that are associated with good animal welfare
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Men Pure-Formance Thickening Paste 75ml
Receive a free AESOP Rind Concentrate Body Balm when you purchase any selected beauty product
Receive a complimentary AESOP Rind Concentrate Body Balm*, when you purchase any selected Beauty product. *One gift per order. Offer available while stocks last. Subject to terms and conditions
*THE ICONIC returns are free for 30 days unless marked.