Men's Che

Shop the Che collection at THE ICONIC

Embodying a spirit of sophisticated escapism, Che is the go-to brand for the modern man with a worldly perspective. Designed for confident, style-conscious travellers, Che menswear blends classic, retro-inspired aesthetics with a forward-thinking, sustainable ethos. The brand’s philosophy is rooted in creating versatile, premium resort wear that moves effortlessly from a sun-drenched holiday to refined city life. Each piece is crafted for those who appreciate elevated design and conscious production, offering a wardrobe that is both timeless and contemporary.

THE ICONIC is your destination for a curated selection of Che’s signature styles. Build your ultimate vacation edit, starting with their iconic tailored swim shorts, available in block colours and vibrant prints. Pair them with a breezy printed shirt or a classic linen shirt for a polished poolside look. For moments away from the water, explore the brand’s range of sharp knitted polos, deck shorts and tailored trousers that complete the modern resort wardrobe. Whether you're planning your next getaway or elevating your everyday style, discover the best of Che menswear online at THE ICONIC, with fast and free shipping available across Australia.

Che FAQs

How do Che shorts and shirts fit? Should I size up or down?

Ché clothing generally offers a regular, true-to-size fit with a naturally boxy cut on styles like the Valbonne shirt for a relaxed drape. Swim shorts are designed with a regular fit and mid-rise. For the most accurate sizing, it is always best to consult the detailed size guide available on the product page before ordering.

What materials are Che swim shorts and shirts made from?

Ché focuses on a sustainable approach, crafting its signature swim shorts from 100% recycled nylon and recycled polyester mesh lining. The iconic Valbonne shirts are made from ECOVERO™ Viscose, a soft, breathable, and eco-responsible natural fibre. This commitment to recycled and sustainable fabrics delivers a premium feel with a lower environmental impact.

How should I wash and care for my Che clothing to ensure it lasts?

To maintain the quality of your Ché swim shorts, machine wash them on a cold, gentle cycle and avoid tumble drying. It's best to rinse them in cold water after each use to remove chlorine or salt. For viscose shirts, a cold wash on a gentle cycle is also recommended to preserve the fabric's integrity and colour.

Can Che swim shorts also be worn as casual, everyday shorts?

Yes, Ché swim shorts are specifically designed with a tailored silhouette to be versatile enough for wear both in and out of the water. Their design bridges the gap between swimwear and casual shorts, making them a stylish option for transitioning from the beach to the city. Simply pair them with a shirt for an effortless day-to-evening look.