Counter Culture

Counter Culture

Founded in Durham, North Carolina in 2018, Counter Culture is a casual menswear brand built on the brand ethos that apparel should be a means to inspire ourselves and others. Renowned for their back-to-basics approach, Counter Culture offers an endless range of pure cotton tees, hoodies and sweats. At THE ICONIC, we believe you should always be well-stocked with premium staples and the Counter Culture catalogue has got all your needs covered.

Catering to the man who builds his closet around an always wearable palette of neutral tones, Counter Culture is a label invested in grey heathers, classic whites, solid blacks, earthy khakis and warm sands. Their signature garland logo is instantly recognisable and is stamped on their sports shirts, short sleeve crew neck tees, long sleeve sweats and adjustable drawcord hoodies. Their Celt collection features their Celt-inspired logo which combines classic typography to give their streetwear a medieval twist. Counter Culture also entwines the Polaris, more commonly known as the North Star, into their collection with a circular constellation print that gives each garment an astrological element. Taking into consideration their younger consumer, Counter Culture has scaled down their catalogue to fit younger men and teen boys as well.

At THE ICONIC, we delight in both the minimalist aesthetic and the positive message Counter Culture has been inspired to deliver and we are sure that your weekend wardrobe will be just as inspired too.