Nestled comfortably against the Pacific Ocean in Southern California and with offices tucked neatly next to some of the best spots in Europe, Australia, and Asia you'll find Nixon people doing what we do. We make accessories to reflect who we are and the life we live. We travel all corners of the globe to experience life and it is through these explorations, the people we meet and the journey to get there that takes shape in the things we create.

It started as a frustration at a lack of quality watches that simultaneously do the talking for you and has since grown into a group of athletes, rock stars, retailers, and dedicated loyalists that bring Nixon products to market. Fueled by adventures far and wide and often sometimes by those that happen just down the street we deliver products that meet your needs in various high-stress work and play environments. It is through our dedicated team’s perspectives that we contribute to a single unified expression: team-designed, custom-built accessories for a life well lived. Welcome to Nixon.



Established by sports enthusiasts Andy Laats and Chad DiNenna in Southern California in 1998, NIXON was born out of the frustration which came from trying to find a durable, good quality watch that reflected their own personal style. Driven by adventures had far and wide, NIXON offers custom-built accessories for men and women to meet your needs in all environments – from the countryside to the city and from sand to sea. With an eclectic aesthetic inspired by surfing and skate subcultures, NIXON timepieces are sought after by the young-spirited for their distinct streetwear appeal.

Blending style and functionality, NIXON is coveted for its expansive line of surf watches alongside a refined selection of traditional analogue pieces with heritage-inspired genuine leather bands. A contemporary range of digital products sees a signature edit of tried and tested stainless steel designs incorporate innovative new technology.

NIXON watches are known for their durable, water-resistant constructions with shock resistant polycarbonate casings and 316L surgical grade stainless steel bezels that protect screens and improve durability. Heavy-duty crystal glass is built to resist the elements, and for the daring action-sports fan, engineered smart-watches feature Android compatible MICLOCK™ software that can show real-time surf and snow alerts. Digital watches feature hard-wearing silicone casings with and LCD screens with luminescent features that increase visibility in low-light conditions. Timeless analogue styles have been updated with contemporary sleek lines, minimal non-numerical faces built with three-hand Miyota Japanese quartz movements and luxurious gold, silver and matte finishes.

The NIXON universe has since expanded into men’s and women’s apparel, accessories and audio products. With THE ICONIC offering a vast selection of NIXON watches and gift sets, you’ll be able to find your future heirloom today.