Nudie Jeans is a denim brand founded in Gothenburg in 2001 by Maria Erixon Levin. With a wear, tear, and repair way of thinking rather than fast fashion, the Swedish denim company provides and maintains a tradition true to the fabric’s history and characteristics.
Since the beginning, sustainability in both environmental and social aspects, have been the essence of the brand. In addition to a denim collection made entirely with 100% organic cotton, Nudie Jeans has a transparent production showcased on the website and has implemented an ambitious repair and reuse program.
A worn-out pair of Nudie Jeans can always be repaired free of charge in any Nudie Jeans Repair Shop worldwide. Jeans that are beyond repair can be traded in through and are used to make new products, patching material when making repairs or are recycled into new denim materials.
Every pair of Nudie Jeans comes with a promise of free repairs. No matter when or where you got them. Free repairs for life.