Nudie Jeans

Founded in Sweden's Göteborg in 2001 by denim-lovers Maria Erixon, Joakim Levin and Palle Stenberg, Nudie Jeans quickly garnered a cult following. One of the most socially responsible names in fashion, they are known for their use of 100% Organic Fair Trade Cotton and transparent production processes.

A must-have for anyone who is passionate about denim, Nudie Jeans are dedicated to creating the perfect pair of jeans. Continuously refining their carefully curated collection of fits and washes. They understand that no fabric tells a story quite like denim; the more you wear it, the more unique character it acquires. Begin your own narrative with a fresh pair of dry selvedge jeans, or choose from one of Nudie's meticulously handcrafted washes.

Their best selling slim tapered fit, the Lean Dean, is an absolute must-have for your wardrobe. Styled with a tailored shirt, this slim fit in a classic dry indigo or black is ideal for that evening engagement or smart casual edit. To complete your weekend look, we recommend adding a seasonal wash to your denim rotation; the Thin Finn and Grim Tim are excellent options for a slightly more relaxed vibe. If it's an effortless street style look you're seeking, Nudie Jeans' latest family member, the Sleepy Sixten, is the obvious choice.

Their emphasis on sustainability is also present in their ever-growing apparel range. Focused on designing perennial silhouettes in versatile colours, Nudie Jeans have covered everything from shirts, sweats, jackets and socks, all crafted from organic fair trade cotton. With classic designs, these pieces will remain a key part of your wardrobe for years to come.

Shop all of Nudie Jeans' highlight pieces here THE ICONIC and kit out your wardrobe with the best name in sustainable fashion.