Aveda Pure Abundance Volumizing Shampoo removes product build-up and excess oil. Soft gel texture transforms into a luxurious lather that enhances volume for fine hair.

FREE FROM: Silicone, Phthalates, Mineral oil, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban. SLS/SLES.

What it does?
Your hair reaches new heights with this lightweight volumising shampoo for fine hair. The gentle formula removes product build-up and excess oil with a soft gel texture, and leaves hair 4X more voluminous*.

- 3X shinier hair*
- Reduces breakage by 85%**

SUITABLE FOR
- Formulated for fine hair
- Safe for colour-treated hair

AROMA
Featuring Aveda’s own Pure-Fume™ aroma with jasmine, peppermint, palmarosa, ylang-ylang, and other pure flower and plant essences.

WHAT ELSE YOU NEED TO KNOW
Amaranth seed extract
Found in our botanical volumising blend and distilled to the size of a peptide to ensure efficacy. Evenly plumps hair and reduces surface friction for enhanced volume with natural movement.

• 95% naturally derived***
• Silicone free
• Vegan
• Leaping Bunny Approved

*When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair.**When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair.***Per ISO Standard 16128. From plant, non-petroleum mineral, and/or water sources.

How to use:
Massage Pure Abundance™ Volumizing Shampoo into wet hair. Rinse and repeat as needed. Follow with Volumizing Conditioning Rinse.

REGIMEN
Step 01: Purify with Pure Abundance Volumizing Shampoo
Step 02: Volumize with Pure Abundance Volumizing Conditioning Rinse
Step 03: Protect with Pure Abundance Volumizing Style-Prep
Step 04: Style with Abundant Blowout

Ingredients: Water\Aqua\Eau, Cocamidopropyl Hydroxysultaine, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Decyl Glucoside, Amaranthus Caudatus Seed Extract, Hydrolyzed Rice Protein, Sodium Gluconate, Cocamidopropyl PG-Dimonium Chloride Phosphate, Polysorbate 20, Citric Acid, Ammonium Sulfate, Polyquaternium-10, Fragrance (Parfum),* Jasmine Oil/Extract, Cananga Odorata Oil/Extract, Pelargonium Graveolens (Geranium) Flower Oil, Mentha Piperita (Peppermint) Oil, Pogostemon Cablin (Patchouli) Oil, Limonene, Benzyl Benzoate, Geraniol, Eugenol, Linalool, Menthol, Linalyl Acetate, Citronellol, Beta-Caryophyllene, Benzyl Alcohol, Pinene, Geranyl Acetate, Sodium Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid
.

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.